ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store however you would like to.
In writing, this could seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Update Subscriber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. As a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates work with an RSS feeds.
When you select a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it is used to determine the best option for any future newsletters.
It is attainable to discover information like CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Update Subscriber
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the data, it is also possible to import them. It speeds the process and you won’t feel the stress. They accept these file types for import:
You can choose between using a pre-generated subject line or creating your own. If you create one, you must wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Update Subscriber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support by chat, phone or email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Update Subscriber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.