ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the power to market the store the way you want to.
In writing, this may appear easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Update Subscribers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and will be used as the one for any future newsletters.
It’s possible to find data such as CTA when you change a particular part of the design. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. AWeber Update Subscribers
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the information, it’s possible to import them. It will speed up the process so that you don’t experience the anxiety. They will accept the following file types for import:
You can choose between making use of an already-generated subject line or making your own. If you create one, you need to wait for verification from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or email, you can have their help. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Update Subscribers
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Update Subscribers
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.