ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store in the way you wish to.
On paper, it may sound easy, but it isn’t. You engage with customers, go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Upload Emails
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose the template, make certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be utilized as the basis for future newsletters.
It’s possible to find details such as CTA in the event that you change a particular part or design. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Upload Emails
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds up the process so you won’t feel the tension. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you must wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Upload Emails
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you will make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Upload Emails
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.