ECommerce and Email Marketing go together. If you own an online store, you’re given the power to market the store however you would like to.
In writing, this could sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Upload List Email Blast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based upon HTML templates. As an online platform uses automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
So when you choose the template, make sure you choose one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it is utilized as the basis for future emails.
It is attainable to discover details like CTA when you alter an element or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber Upload List Email Blast
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so that you don’t experience the tension. It will accept these types of files for import:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Upload List Email Blast
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign and see where they came from. In some way or other, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Upload List Email Blast
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide support for customers?
They can. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.