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aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the power to market the store in the way you wish to.

It might appear simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

Today, even a static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Url For Past Newsletters

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the data through their statistics.

AWeber Url For Past Newsletters

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For those running a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant notifications to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates work with an RSS feeds.

If you decide to use a template, be sure to find one that works with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Bonus points for having the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and can be used as the one for future email campaigns.

There is a possibility of locating details like CTA in the event that you change a particular part in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.

There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.

To divide the data, you need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The method they use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Url For Past Newsletters

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the information, it’s possible to import them instead. This speeds the process and you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Url For Past Newsletters

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they came from. One way or another these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to the most essential features.

The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you’ll create.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Frequently asked questions (FAQs) AWeber Url For Past Newsletters

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to facilitate the integration.

Does Aweber provide support for customers?

They can. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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