ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
In writing, this might sound straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Use Affiliate In Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates can be used with an RSS feed.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and will be used as the one for future newsletters.
It’s possible to find information such as CTA when you change a particular part of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Use Affiliate In Email
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or creating your own. If you create one, you have to wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Use Affiliate In Email
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part is that customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Use Affiliate In Email
What exactly is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.