ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
On paper, it could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Use Policy
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
So when you choose the template, make sure you choose one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be used to determine the best option for future newsletters.
It’s possible to find data like CTA when you change a particular part of the design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose to mix and match segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Use Policy
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process so you don’t have to stress. They will accept the following file types when they import:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Use Policy
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Use Policy
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.