ECommerce and Email Marketing go in tandem. In running your own online shop, you have the ability to promote your store however you would like to.
In writing, this may sound simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Using A Separate Landing Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service based upon HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
So when you choose the template, make sure to find one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and will be used as the one for future email campaigns.
It’s possible to find data such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The method they use at least is sending emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. AWeber Using A Separate Landing Page
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the data, it is also possible to import them. This speeds up the process so you don’t have to tension. They accept these file types when they import:
You have the option of choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Using A Separate Landing Page
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Using A Separate Landing Page
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.