ECommerce and Email Marketing go together. In running the online business, you’ll have the power to market the store the way you want to.
In writing, this may sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Using For Your Clients
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use the template, make sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be used to determine the best option to send out future emails.
It is attainable to discover data such as CTA when you alter a particular part of the design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Using For Your Clients
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed the process and you won’t feel the stress. They will accept the following file types when they import:
You have the decision of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Using For Your Clients
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Using For Your Clients
What exactly is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.