AWeber V Adchoice

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store the way you want to.

On paper, it may seem simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber V Adchoice

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service that are based in HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.

AWeber V Adchoice

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated look. You can alter the colors, font, or style. When you can, coding your own template which also works as well.

RSS to Email Templates

If you run blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.

So when you choose a template, be sure to find one that works with them. If you don’t, the template could still be used without the templates.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Plus points for including the landing page of the email marketing system at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it can be used as the one to send out future emails.

There is a possibility of locating data like CTA when you alter a particular part or design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you have go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber V Adchoice

When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also feasible to upload them instead. It will speed up the process so that you don’t experience the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or creating your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber V Adchoice

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign in action and where they come from. In one way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you’ll make.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber V Adchoice

What exactly is Aweber?

Aweber is an email marketing platform designed for entrepreneurs or digital marketers. If you’re a novice or veteran you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to facilitate the integration.

Does Aweber have support for customers?

They do. The customer service of Aweber is accessible during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through an online form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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