ECommerce and Email Marketing go in tandem. When you manage an online store, you have the power to market the store however you would like to.
It might sound simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber V Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built on HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern look. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and will be used to determine the best option to send out future email campaigns.
It is attainable to discover details such as CTA in the event that you change a particular part in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. AWeber V Mailchimp
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s possible to import them. It speeds the process and you don’t have to anxiety. It will accept these types of files when they import:
You can choose between using an already-generated subject line or creating your own. If you create one, you must wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber V Mailchimp
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign and see where they come from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber V Mailchimp
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide support for customers?
They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.