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aweber-review

ECommerce and Email Marketing go together. In running the online business, you have the power to market the store in the way you wish to.

On paper, it might seem simple, but it’s not. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber the way email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Variables Signdate

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

If you run blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

So when you choose a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Plus points for including on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and will be used to determine the best option for any future emails.

It is attainable to discover information like CTA when you alter a particular part or design. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, and so on.

To separate the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose and mix segments.

The solution they can use at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Variables Signdate

When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process so you won’t feel the anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Variables Signdate

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.

Free Plan

In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In some way or other these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you create.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Variables Signdate

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or coding to facilitate the integration.

Does Aweber provide support for customers?

They do. Customer support on Aweber is accessible during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with the form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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