ECommerce and Email Marketing go in tandem. In running the online business, you’re given the option of marketing the store however you would like to.
On paper, it could seem simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Ventajas Y Desventajas
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh style. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
When you select a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis for future newsletters.
It’s possible to find details like CTA in the event that you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on the type of campaign they are you could make use of Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Ventajas Y Desventajas
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process so that you don’t experience the tension. They will accept the following file types for import:
You have the option of making use of an already-generated subject line or creating your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Ventajas Y Desventajas
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Ventajas Y Desventajas
What is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber offer support for customers?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.