AWeber Versus Constantcontact WordPress

aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the power to market the store in the way you wish to.

On paper, it may appear easy, but it isn’t. Customers interact with you and go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Versus Constantcontact WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the information through their stats.

AWeber Versus Constantcontact WordPress

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can tweak the colors, font, or style. If you are able to code your own template also works.

RSS to Email Templates

For those running blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.

There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.

If you decide to use a template, be sure to find one that works with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading, font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and will be used as the one for any future emails.

It’s possible to find details like CTA when you change a particular part in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, and so on.

To divide the data, you’ll need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.

The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Versus Constantcontact WordPress

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the data, it is also easy to transfer them. It will speed up the process so that you don’t experience the tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Versus Constantcontact WordPress

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you make.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Versus Constantcontact WordPress

What is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to make the integration smooth.

Does Aweber have support for customers?

They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with the form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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