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aweber-review

ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store however you would like to.

It may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter is not enough to draw attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Vid2:

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. As an online platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the data through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.

There’s a catch, though. Some email template templates are compatible with RSS feeds.

If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it can be used to determine the best option for any future emails.

There is a possibility of locating information such as CTA when you alter an element of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get here can be used for future campaigns. Based on what they accomplish, you can use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Vid2:

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process so that you don’t experience the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of an already-generated subject line or creating your own. If you create one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Vid2:

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. One way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to vital features.

The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part, customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid subscription, it’s reasonably priced too. Not too much and you will benefit from the campaign you’ll create.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Vid2:

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to facilitate the integration.

Does Aweber have support for customers?

They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using a form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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