ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the option of marketing the store however you would like to.
It might appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Video Tutorials
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based in HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and can be used as the one for any future newsletters.
There is a possibility of locating details such as CTA when you alter an element of the design. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on what they accomplish it is possible to use Aweber for more effective results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Video Tutorials
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s feasible to upload them. This speeds the process and you don’t have to tension. They accept these file types for import:
You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Video Tutorials
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those with no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Video Tutorials
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer service?
They can. Customer service on Aweber is available during business hours via phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.