ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store however you would like to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber View Deleted Drafts
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
When you select the template, make certain to select one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it can be used as the one to send out future newsletters.
It is attainable to discover data like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Depending on what they do you could use Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber View Deleted Drafts
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the data, it is also feasible to upload them. It will speed the process and you don’t have to stress. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber View Deleted Drafts
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber View Deleted Drafts
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.