ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the ability to promote your store the way you want to.
On paper, it could sound straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber View Emails In Different Clients
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based upon HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates work with RSS feeds.
When you select a template, be certain to select one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used as the one to send out future newsletters.
It is attainable to discover data such as CTA in the event that you change an element of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do, you can make use of Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber View Emails In Different Clients
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It will speed the process and that you don’t experience the tension. They accept these file types for import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber View Emails In Different Clients
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber View Emails In Different Clients
What is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber have customer service?
They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.