ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the power to market the store in the way you wish to.
On paper, it may seem simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber View My Images
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh look. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and will be used to determine the best option for future email campaigns.
It is attainable to discover data such as CTA when you change a particular part or design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on the type of campaign they are you could use Aweber to get better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber View My Images
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process so you don’t have to tension. It will accept these types of files when importing:
You can choose between using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber View My Images
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign and see where they came from. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber View My Images
What is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.