ECommerce and Email Marketing go in tandem. When you manage the online business, you have the option of marketing the store the way you want to.
On paper, it could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber View This Email In Your Browser
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built in HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be certain to select one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be used to determine the best option to send out future newsletters.
It’s possible to find information such as CTA in the event that you change an element of the design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber View This Email In Your Browser
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the data, it is also feasible to upload them instead. It will speed up the process , so you won’t feel the stress. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber View This Email In Your Browser
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber View This Email In Your Browser
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.