ECommerce and Email Marketing go together. When you manage your own online shop, you have the power to market the store the way you want to.
In writing, this could seem simple, but it’s not. You engage with customers and go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Virus
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and will be used as the one for any future email campaigns.
There is a possibility of locating information like CTA when you change an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, and so on.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Virus
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you have to wait for verification from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Virus
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Virus
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have support for customers?
They can. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.