ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store in the way you wish to.
It may seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Vs Activecampaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
If you decide to use the template, make sure to find one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it will be used to determine the best option to send out future emails.
It is attainable to discover information such as CTA in the event that you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select and mix segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Vs Activecampaign
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the information, it’s possible to import them. It will speed the process and that you don’t experience the tension. They accept these file types when they import:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Vs Activecampaign
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you will develop.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Vs Activecampaign
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer service?
They do. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.