ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store however you would like to.
In writing, this may sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Vs Campaigner
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. As an online platform uses automation to create a simple campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used as the one for any future newsletters.
It is attainable to discover details such as CTA when you alter an element or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Vs Campaigner
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process , so that you don’t experience the tension. They will accept the following file types when importing:
You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Vs Campaigner
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Vs Campaigner
What is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer service?
They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.