ECommerce and Email Marketing go in tandem. If you own the online business, you have the option of marketing the store the way you want to.
It might appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Vs Constant Contact 2021
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates work with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it is utilized as the basis to send out future email campaigns.
It’s possible to find data such as CTA when you change an element in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Vs Constant Contact 2021
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them. This speeds up the process so you don’t have to stress. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Vs Constant Contact 2021
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription It’s affordable too. Not too much and you will get the best out of the campaign you will create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Vs Constant Contact 2021
What is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during business hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.