ECommerce and Email Marketing go together. When you manage the online business, you’ll have the power to market the store however you would like to.
It may sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Vs Constant Contact Vs Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and will be used to determine the best option for any future newsletters.
It is attainable to discover data such as CTA when you change a particular part in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on what they accomplish, you can use Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Vs Constant Contact Vs Mailchimp
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them. This speeds up the process so you don’t have to stress. They accept these file types when they import:
You have the option of using a pre-generated subject line , or making your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Vs Constant Contact Vs Mailchimp
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In some way or other, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Vs Constant Contact Vs Mailchimp
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.