ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store the way you want to.
It may appear straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Vs Elastic Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. Being an online platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and can be used as the one for future newsletters.
It’s possible to find details such as CTA when you alter a particular part or design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Vs Elastic Email
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them instead. This speeds up the process , so you won’t feel the stress. They accept these file types when they import:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Vs Elastic Email
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan It’s affordable too. Not too much and you will make the most of the campaign you will make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Vs Elastic Email
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.