ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store the way you want to.
In writing, this may sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Vs Flodesk
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
So when you choose a template, be sure to find one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be utilized as the basis for future email campaigns.
It’s possible to find data such as CTA when you alter one particular aspect or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Vs Flodesk
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so you don’t have to tension. It will accept these types of files for import:
You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Vs Flodesk
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Vs Flodesk
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require an additional widget or coding to facilitate the integration.
Does Aweber have customer service?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.