ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store in the way you wish to.
On paper, it could seem simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Vs Get Response
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Plus points for including on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and will be used to determine the best option for future emails.
It’s possible to find details like CTA when you alter one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Vs Get Response
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the data, it is also easy to transfer them. It will speed up the process , so you won’t feel the stress. They will accept the following file types when importing:
You can choose between making use of a pre-generated subject line , or making your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Vs Get Response
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Vs Get Response
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.