ECommerce and Email Marketing go in tandem. In running your own online shop, you have the power to market the store however you would like to.
On paper, it may seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Vs Getresponse Affiliate Commission Program
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any service or product built on HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it will be used as the one for future email campaigns.
It is attainable to discover data like CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The method they use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Vs Getresponse Affiliate Commission Program
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process , so that you don’t experience the anxiety. It will accept these types of files when importing:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Vs Getresponse Affiliate Commission Program
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part is that service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Vs Getresponse Affiliate Commission Program
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer service?
They do. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.