ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the ability to promote your store however you would like to.
It might sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Vs Getresponse Vs Constant Contact
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates work with RSS feed.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is used as the one for any future emails.
There is a possibility of locating information such as CTA when you change a particular part in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Vs Getresponse Vs Constant Contact
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process so you don’t have to stress. They accept these file types when importing:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Vs Getresponse Vs Constant Contact
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign in action and where they came from. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Vs Getresponse Vs Constant Contact
What is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. If you’re a novice or veteran you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer support?
They can. The customer service of Aweber is available during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.