AWeber Vs Getresponse

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store in the way you wish to.

On paper, it may appear simple, but it’s not. Customers interact with you and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how email marketing works, and what you need to do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Vs Getresponse

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.

AWeber Vs Getresponse

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.

There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.

So when you choose the template, make sure you choose one that works with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.

You can create the heading and font, style and the color. Photos can also be used here to make the page appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Plus points for including on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one for any future emails.

It’s possible to find data like CTA in the event that you change an element in the layout. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The solution they can use at least is sending emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Vs Getresponse

When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them instead. It will speed up the process , so that you don’t experience the anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Vs Getresponse

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.

The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will make.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) AWeber Vs Getresponse

What is Aweber?

An email-based marketing service is a must that is suitable for companies as well as digital marketing. If you’re a novice or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber have support for customers?

They offer it. Customer service on Aweber is available during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.

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