ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store the way you want to.
It might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Vs Mailchimp Price
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern style. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
So when you choose the template, make sure you choose one that works with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and can be utilized as the basis for any future email campaigns.
It is attainable to discover details such as CTA when you alter an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Vs Mailchimp Price
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. While you can manually input the details, it’s also feasible to upload them instead. It will speed up the process so you don’t have to anxiety. They will accept the following file types when they import:
You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Vs Mailchimp Price
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Vs Mailchimp Price
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer service?
They can. The customer service of Aweber is accessible during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.