ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the ability to promote your store in the way you wish to.
On paper, it could sound easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Vs Mailchimp Vs Getresponse
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern style. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it is used as the one to send out future emails.
It’s possible to find data such as CTA when you alter a particular part or design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Vs Mailchimp Vs Getresponse
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them. It speeds up the process so you don’t have to stress. They accept these file types for import:
You have the option of using an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Vs Mailchimp Vs Getresponse
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part, service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Vs Mailchimp Vs Getresponse
What is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.