ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the power to market the store in the way you wish to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Vs Massagebook
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based on HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and will be used to determine the best option for future newsletters.
There is a possibility of locating information like CTA when you change an element or design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The solution they can use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Vs Massagebook
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds the process and that you don’t experience the anxiety. They will accept the following file types when they import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Vs Massagebook
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Vs Massagebook
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.