AWeber Wallet

aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you have the power to market the store however you would like to.

On paper, it might appear straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Wallet

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built on HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the information through their stats.

AWeber Wallet

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

If you run blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.

If you decide to use a template, be sure to find one that can also work with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to give their details.

You can design the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it is used to determine the best option to send out future newsletters.

It is attainable to discover data like CTA when you alter an element or design. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Wallet

When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s possible to import them. This speeds up the process so that you don’t experience the tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Wallet

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they come from. In one way or another the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you develop.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Wallet

What is Aweber?

The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or code to ensure seamless integration.

Does Aweber have customer service?

They can. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using the form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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