ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store the way you want to.
It might appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Warriorplus
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and will be used as the one for future newsletters.
It’s possible to find data like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Warriorplus
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process , so that you don’t experience the tension. They will accept the following file types for import:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Warriorplus
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Warriorplus
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.