ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store the way you want to.
It could appear simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Web Form Requires Authentication
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. As an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates are compatible with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one for any future emails.
There is a possibility of locating information like CTA when you change a particular part in the layout. It is possible to test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Depending on what they do it is possible to use Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Web Form Requires Authentication
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process so that you don’t experience the tension. They accept these file types when they import:
You can choose between choosing an already-generated subject line or making your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Web Form Requires Authentication
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they came from. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Web Form Requires Authentication
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is available during working hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.