ECommerce and Email Marketing go in tandem. In running an online store, you’re given the ability to promote your store however you would like to.
It could seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Web Forms 1.1.17
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose a template, be sure to find one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option to send out future email campaigns.
There is a possibility of locating data like CTA when you alter an element of the design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Web Forms 1.1.17
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process so that you don’t experience the tension. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Web Forms 1.1.17
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Web Forms 1.1.17
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.