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aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the power to market the store however you would like to.

It may seem simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Website Version

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built on HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS for Email Templates

If you run a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a catch, though. Some email template templates are compatible with RSS feeds.

So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including the landing page of the email marketing system at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and is used as the one to send out future email campaigns.

It is attainable to discover data like CTA when you alter a particular part or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.

The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Website Version

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them. It speeds up the process , so that you don’t experience the stress. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or creating your own. If you create one, you need to wait for verification from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Website Version

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. One way or another these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to the most essential features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in an paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you will make.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber Website Version

What exactly is Aweber?

An email-based marketing service is a must designed for businesses and digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to facilitate the integration.

Does Aweber offer customer support?

They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with an online form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.

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