AWeber Welcome Email

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the ability to promote your store in the way you wish to.

In writing, this might seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you can do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Welcome Email

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.

AWeber Welcome Email

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS for Email Templates

For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.

There’s a caveat, however. Some email template templates can be used with RSS feed.

So when you choose a template, be certain to select one that can also work with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.

You can create the heading the font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Also, points for incorporating the landing page of an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is utilized as the basis for future newsletters.

It’s possible to find data like CTA when you change a particular part in the layout. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The workaround they have at least is sending emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you gather this way can be utilized for future campaigns. Based on what they accomplish, you can utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Welcome Email

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the information, it’s easy to transfer them. It will speed up the process , so you don’t have to tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Welcome Email

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This will ensure that people know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. In some way or other, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to the most essential features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you make.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Welcome Email

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. If you’re a novice or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or code to make the integration smooth.

Does Aweber provide customer support?

They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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