AWeber What Is It

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you have the power to market the store in the way you wish to.

In writing, this might appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you can do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber What Is It

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service built in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the data through their statistics.

AWeber What Is It

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated style. You can alter the colors, font, or style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.

There’s a caveat. Some email template templates can be used with RSS feed.

So when you choose the template, make sure to find one that can also work with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is used to determine the best option for future email campaigns.

There is a possibility of locating information such as CTA when you alter a particular part in the layout. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, etc.

To separate the data, you need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.

The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you get here can be used in future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber What Is It

When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the information, it’s possible to import them instead. This speeds up the process , so you won’t feel the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or email, you can get their input. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber What Is It

If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can get the best out of the campaign you’ll create.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Frequently asked questions (FAQs) AWeber What Is It

What exactly is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to facilitate the integration.

Does Aweber provide customer service?

They can. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through a form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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