ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the power to market the store in the way you wish to.
In writing, this could seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber When Are Deleted Subscribers Removed
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any service or product based on HTML templates. As an online platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and is used to determine the best option for any future emails.
It’s possible to find data such as CTA in the event that you change an element of the design. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber When Are Deleted Subscribers Removed
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process so you don’t have to anxiety. They accept these file types when they import:
You can choose between making use of an already-generated subject line or creating your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber When Are Deleted Subscribers Removed
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they came from. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive and you will benefit from the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber When Are Deleted Subscribers Removed
What is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.