ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store however you would like to.
On paper, it could sound simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Where Is Captcha Setup
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based on HTML templates. Being an online platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated look. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. Not all email templates work with RSS feeds.
So when you choose a template, be sure to find one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and will be used as the one for future emails.
It is attainable to discover information like CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Where Is Captcha Setup
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process so that you don’t experience the anxiety. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Where Is Captcha Setup
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Where Is Captcha Setup
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.