ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the option of marketing the store in the way you wish to.
It might sound easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Where To See My Template Html
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates work with an RSS feed.
When you select the template, make certain to select one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it will be used as the one for future emails.
It’s possible to find data like CTA in the event that you change a particular part of the design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do you could use Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Where To See My Template Html
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the information, it’s easy to transfer them. It speeds up the process so that you don’t experience the anxiety. They will accept the following file types for import:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Where To See My Template Html
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign and see the source of these data. One way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you will create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Where To See My Template Html
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.