AWeber: Who Opened The Email?

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store however you would like to.

In writing, this may sound simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you need to do.

aweber-logo

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber: Who Opened The Email?

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service that are based in HTML templates. Being an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.

AWeber: Who Opened The Email?

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.

RSS for Email Templates

For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a caveat, however. Not all email templates are compatible with an RSS feeds.

When you select a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.

You can design the heading and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and will be utilized as the basis to send out future email campaigns.

It is attainable to discover details like CTA when you alter one particular aspect or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.

The solution they can use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you gather here can be used for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber: Who Opened The Email?

When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so you don’t have to tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber: Who Opened The Email?

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be available, but you can start your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign in action and the source of these data. One way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to essential vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll get the best out of the campaign you will develop.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber: Who Opened The Email?

What is Aweber?

The Aweber platform for email marketing is designed designed for companies as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.

Does Aweber provide support for customers?

They can. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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