AWeber Widgets For WordPress

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the option of marketing the store however you would like to.

It might seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Widgets For WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to the recipients, you can look at the data through their statistics.

AWeber Widgets For WordPress

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For bloggers who have blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. All it does is allow users to provide their information.

You can create the heading the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Plus points for including a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and is used to determine the best option for future newsletters.

It is attainable to discover data such as CTA when you change a particular part or design. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.

The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, and so on. AWeber Widgets For WordPress

If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed the process and you don’t have to stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Widgets For WordPress

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you enough information to cover the basics.

If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you will develop.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Widgets For WordPress

What is Aweber?

Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or veteran you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or coding to make the integration smooth.

Does Aweber have support for customers?

They can. Customer service on Aweber is available during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with an online form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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