ECommerce and Email Marketing go together. If you own the online business, you’re given the option of marketing the store in the way you wish to.
On paper, it might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Will Not Create Segment Of Unopened
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated look. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat. Not all email templates work with an RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and will be used to determine the best option for future email campaigns.
There is a possibility of locating information such as CTA in the event that you change an element in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Will Not Create Segment Of Unopened
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also possible to import them. It will speed the process and that you don’t experience the tension. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Will Not Create Segment Of Unopened
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In some way or other, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. Not too much but you’ll get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Will Not Create Segment Of Unopened
What is Aweber?
An email-based marketing service is a must for companies and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.