ECommerce and Email Marketing go together. When you manage an online store, you have the option of marketing the store in the way you wish to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber With Act
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. As a platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running blogs, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates work with RSS feed.
So when you choose the template, make certain to select one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the registration form. All it does is allow users to provide their information.
You can design the heading the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is used as the one for future newsletters.
It’s possible to find details such as CTA when you alter an element in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber With Act
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process so you don’t have to anxiety. They accept these file types when they import:
You have the option of using a pre-generated subject line or creating your own. If you create one, you must wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber With Act
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you will make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber With Act
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer support?
They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.