ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the ability to promote your store in the way you wish to.
It might appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber With Wix
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates work with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it is utilized as the basis for any future email campaigns.
It’s possible to find data like CTA in the event that you change an element of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber With Wix
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them instead. It speeds the process and you don’t have to tension. They accept these file types when they import:
You have the decision of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber With Wix
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. In some way or other, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber With Wix
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.