ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store the way you want to.
In writing, this might seem easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber WordPress Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and will be utilized as the basis for future emails.
It’s possible to find data like CTA when you alter a particular part in the layout. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. AWeber WordPress Form
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the data, it is also easy to transfer them. It speeds up the process , so you don’t have to stress. They accept these file types for import:
You can choose between making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber WordPress Form
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber WordPress Form
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They can. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.